Should Your Dealership Utilize a Service BDC for Fixed Operations?
In December of 2021, it was found that car prices had risen to an average of $47,077. While car prices are on the rise, there are still lots of people willing to buy cars from car dealerships, but should you utilize a service BDC for fixed operations in your dealership?
Every business knows that delivering massive value for its customers is the key to getting business. To do this, you need to know how to set up your businesses for success.
Unfortunately, this is an area where many dealerships get it wrong.
This can cause them to lose potential customers and revenue. Luckily, this doesn't have to be the case. Instead, dealerships can use BDC to help them with their service RO's and fixed ops.
If you would like to know whether or not your dealership needs BDC, then keep reading.
What Is a BDC?
In just a moment we will cover all of the ways that BDCs can help businesses like yours with fixed operations. However, we appreciate that not everyone is familiar with BDC so we have covered what a car dealership BDC is below.
A Business Development Centre (BDC) is a team or group of employees who specialize in both inbound and outbound service-based calls.
The BDC team is highly trained in dealing with different types of service-based calls including sales. A BDC will normally include multiple sales representatives who are there to act as the first point of contact and answer calls.
There will also be a manager who will supervise the team and ensure that they are working effectively. A good BDC will be well structured and represent your company in the best way.
Employees within a BDC will be both highly trained and effective on the phone when handling service-based questions and scheduling service appointments.
Should You Use a BDC or Your Dealership?
Truthfully, many dealerships should be using a service BDC for lead management however they currently aren't. It's always a good idea to learn whether or not you could be taking advantage of a BDC if you aren't currently.
There are a few key points that you should consider when working out whether or not it's right for your car dealership.
Service Calls
One of the first things you should consider is how good your current service calls are. It's always a good idea to regularly review your service calling every month and every quarter to see if you are giving your customers the best experience possible.
This is a great way to assess and monitor your employees and ensure they are representing your dealership properly. If you find that your call systems are not effective on the phone, particularly when scheduling appointments, then you will benefit from a BDC service call center.
Sales Calls
Every business owner knows that sales in business are what drives cash flow. However, some dealerships don't take advantage of the sales opportunities that are available to them.
Just like service calls, you should be tracking your phone sales performance every week. If your performance isn't as high as it could be then it may be time to make a change.
Bringing in professionally trained sales representatives can significantly increase the number of sales that your business could be making. So if you need better sales systems, sales management, and sales performance, then BDC may be what you are missing.
Customer Satisfaction
Customer satisfaction is at the heart of every business, it's what leaves customers feeling great about your dealership and keeps them coming back. But your business needs someone on the phone who is actively building loyal customers in every conversation they have.
Knowing exactly what to say on the phone and what kind of tone to use is crucial for ensuring that customers feel cared for and listened to. This attention to detail and customer-focused care is why dealerships should choose BDC for their fixed operations.
How to Get Started With BDC
When getting started with a BDC you must choose a high-quality service. Unfortunately, not every service will represent your car dealership properly.
Compare Services
The first thing you should do is start comparing different BDC services. This will give you a good insight into what each BDC service offers and how they can benefit you.
You may be able to find these services both locally and online. It's always a good idea to look online so you can easily compare different BDC all in one place.
Once you have gotten an idea of what BDC you think would suit you best, it's time to check their credibility.
Choose a Service Based on Reviews and Ratings
The service you are looking at should have as many five-star ratings as possible. It should also have a lot of positive reviews with clients speaking highly of the service that they offer.
If they have a lot of bad reviews then you should consider whether or not they are the best choice for you as this may be an indicator that they do not provide a great service.
Find Out More About Service BDC
Getting started with service BDC is one of the best decisions that car dealerships can make. However, it's all about using a service that is going to help your business to make more sales and increase revenue.
At VaVende we specialize in helping car dealerships with engaging customers, booking more serviced appointments, and creating more sales.
So if you would like to gain a better insight into how VaVende can scale your dealership, then talk to our team today.
