Car dealerships have long relied on fixed ops lead management to drive sales and service revenue. In recent years, however, the industry has seen a shift in how customers shop for and purchase vehicles. With the advent of the internet and online car-buying platforms, customers are now more informed and empowered than ever before. This means that they are less likely to visit a dealership and more likely to purchase a vehicle without ever stepping foot inside one.
As a result, car dealerships must adapt their fixed ops lead management strategies to account for this new reality. They need to focus on generating high-quality leads that are more likely to convert into sales. To do this, they should consider investing in digital marketing and lead generation tools and processes. Additionally, they need to provide a superior customer experience both online and off.
By doing so, car dealerships can stay ahead of the curve and keep their fixed ops lead management strategies relevant in today’s rapidly changing automotive landscape.