The number of leads a BDC representative can handle at a car dealership depends on a variety of factors, including the size of the dealership, the number of other representatives working in the BDC, and the average number of leads generated per day. In general, a single BDC representative can handle between 50 and 100 leads per day. However, if the dealership is large or the BDC is particularly busy, a representative may be responsible for up to 200 leads per day.